Amazon Smile Amazon Smile is a way to support charities like Dementia Concern whenever you shop with Amazon. By going to Amazon Smile, Amazon will donate to a charity of your choice when you make a purchase. How to sign up for Amazon Smile Go to Amazon Smile Sign in to amazon Select Dementia Concern as your supported charityChange the selected charity by clicking the 'Supporting:' tab, and then the Change Charity button.Then search for 'Dementia Concern' and click select. Use the Amazon Smile website to shop as normal and a portion of the cost of your purchases will be donated to Dementia Concern. TIP: Add a bookmark for the Amazon Smile website to return there more easily!